JPMC: HIGH PERFORMANCE WORKPLACE
2014/2015, BRANDING, ENVIRONMENTAL GRAPHIC
Environmental graphics created for JPMC HPW. As part of the High Performance Workplace initiative, we were tasked a creating a branding system that encompassed and spoke about both the corporate and public branches of JPMC
We created a hybrid color palette based on the corporate swatches of all brands, and resorted to the use of various archival and historic elements mixed in with contemporary imagery to give reference to their rich history while acknowledging their bright future and present.
Agency: Gensler | Client: J.P Morgan Chase | Creative Direction: Beth Novitsky | Design: David Garcia, Corey Mintz
Lobby Feature
Early Concepts